NgTLD Update: Google Makes Its Move, And The World Moves With It

July 7, 2014

Tweet Google signaled its interest in new gTLDs when it applied for over 100 of them, from .DAD to .みんな (‘everyone’ in Japanese Hiragana script). Everyone knows that Google has the power to drive widespread consumer adoption. And now, CIO Ben Fried has fleshed out the company’s vision (view the video here) at its recent […]

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EU To Strengthen IP Rights Protection Measures

July 3, 2014

Tweet This week, the European Commission endorsed measures aimed at reinforcing intellectual property rights protection, particularly focusing on commercial-scale infringement activities, treating them as “the most harmful.” The strategy outlines steps to better safeguard intellectual property both within the European Union (EU) market and in third countries, the Commission said in a press release. The […]

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Food Brands Are Best At Influencer Marketing

July 2, 2014

Tweet Many brands are familiar with the concept of influencer marketing—the partnership between companies and social content creators, such as journalists or bloggers—which aims to influence buyer decisions on Facebook, Twitter, and YouTube. But did you know that brands from certain industries are better at influencer marketing than others? Consumer food brands, like Kraft, Whole […]

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AB InBev Barred From Using Budweiser Trademark In Portugal

June 30, 2014

Tweet Belgian brewer Anheuser-Busch InBev’s (AB InBev) attempt to register the Budweiser trademark in Portugal has been blocked by a local court on the grounds that the name is already in use by another company. The company holding the rights to the mark is Czech brewer Budejovicky Budvar NP, which said in a press statement […]

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The Beach Boys And Kiss Can Teach Brands A Thing Or Two

June 27, 2014

Tweet All brands need to breathe some fresh air into their strategies, as well as seek new inspiration from time to time. And inspiration can come from anywhere, including musical groups. The Beach Boys, for one, can teach brands a few tricks about keeping customers happy, according to a recent Forbes article. How can brands […]

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Anheuser-Busch Attempts To Block Craft Beer Maker’s Trademark

June 25, 2014

Tweet Brewing company Anheuser-Busch is opposing the attempt of a North Carolina craft brewer to trademark the name “Natty Greene’s,” claiming that it is confusingly similar to its family of “Natty” marks, the St. Louis Post-Dispatch reports. Natty Greene’s Brewing Co. applied for a trademark of the “Natty Greene’s” phrase last August, stating in the […]

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The Latest NgTLD Updates from Corsearch: .PARIS, .REISE, .CAREERS And More

June 23, 2014

Tweet New gTLDs Launched/Announced .CAREER Registry operator dotCareer LLC has announced the launch of its new gTLD, .CAREER, as follows: Sunrise Opens Sunrise Closes Sunrise Type General Availability 16-Jun-14 (00:00 UTC) 17-Aug-14 End Date Sunrise (not first-come, first-served) 18-Aug-14 (00:00 UTC)  During the Sunrise Phase, trademark rights holders may register their domain names provided that […]

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WebMD Sues Everyday Health For Trademark Violation

June 23, 2014

Tweet Online healthcare information provider WebMD, LLC announced last Thursday that it has filed a complaint against digital health and wellness solutions provider Everyday Health Inc. for using its trademark without permission. In the lawsuit lodged in a U.S. District Court in New York, WebMD has accused Everyday Health of trademark infringement, false advertising, and […]

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USPTO Withdraws Protection For Redskins Trademarks

June 19, 2014

Tweet Following several years of pressure on the owners of the Washington Redskins to change the team name on the grounds that it is offensive, the case reached a climax on Wednesday when the USPTO withdrew its protection for six trademark registrations for the team name. The decision was made by the Trademark Trial and […]

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80% Of Brands Eager To Partner With Peers

June 18, 2014

Tweet More and more brands are becoming keen on teaming up with their peers, led by the belief that partnership marketing can boost their income, marketing communications agency Mediator has found. The agency has released a whitepaper that looks into current marketing trends and the role partnership marketing plays in brands’ marketing strategies. The findings […]

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