The Beach Boys And Kiss Can Teach Brands A Thing Or Two

June 27, 2014

Tweet All brands need to breathe some fresh air into their strategies, as well as seek new inspiration from time to time. And inspiration can come from anywhere, including musical groups. The Beach Boys, for one, can teach brands a few tricks about keeping customers happy, according to a recent Forbes article. How can brands […]

Read the full article →

Anheuser-Busch Attempts To Block Craft Beer Maker’s Trademark

June 25, 2014

Tweet Brewing company Anheuser-Busch is opposing the attempt of a North Carolina craft brewer to trademark the name “Natty Greene’s,” claiming that it is confusingly similar to its family of “Natty” marks, the St. Louis Post-Dispatch reports. Natty Greene’s Brewing Co. applied for a trademark of the “Natty Greene’s” phrase last August, stating in the […]

Read the full article →

The Latest NgTLD Updates from Corsearch: .PARIS, .REISE, .CAREERS And More

June 23, 2014

Tweet New gTLDs Launched/Announced .CAREER Registry operator dotCareer LLC has announced the launch of its new gTLD, .CAREER, as follows: Sunrise Opens Sunrise Closes Sunrise Type General Availability 16-Jun-14 (00:00 UTC) 17-Aug-14 End Date Sunrise (not first-come, first-served) 18-Aug-14 (00:00 UTC)  During the Sunrise Phase, trademark rights holders may register their domain names provided that […]

Read the full article →

WebMD Sues Everyday Health For Trademark Violation

June 23, 2014

Tweet Online healthcare information provider WebMD, LLC announced last Thursday that it has filed a complaint against digital health and wellness solutions provider Everyday Health Inc. for using its trademark without permission. In the lawsuit lodged in a U.S. District Court in New York, WebMD has accused Everyday Health of trademark infringement, false advertising, and […]

Read the full article →

USPTO Withdraws Protection For Redskins Trademarks

June 19, 2014

Tweet Following several years of pressure on the owners of the Washington Redskins to change the team name on the grounds that it is offensive, the case reached a climax on Wednesday when the USPTO withdrew its protection for six trademark registrations for the team name. The decision was made by the Trademark Trial and […]

Read the full article →

80% Of Brands Eager To Partner With Peers

June 18, 2014

Tweet More and more brands are becoming keen on teaming up with their peers, led by the belief that partnership marketing can boost their income, marketing communications agency Mediator has found. The agency has released a whitepaper that looks into current marketing trends and the role partnership marketing plays in brands’ marketing strategies. The findings […]

Read the full article →

IKEA Goes After for Trademark Infringement

June 17, 2014

Tweet Lawyers representing Swedish furniture retailer IKEA have sent IKEAhackers a cease-and- desist letter asking the website to give up its name, its creator said on Saturday. The website was set up by Jules Yap (a pseudonym inspired by IKEA’s Jules chair) about eight years ago to collect ideas about modifications to IKEA furniture and […]

Read the full article →

Shanghai Firm Files Lawsuit Against Qualcomm For Trademark Infringement

June 14, 2014

Tweet A Shanghai-based semiconductor manufacturer is suing U.S. electronic chip giant Qualcomm for illegally using its trademark in China for more than 10 years, ZDNet reports. Shanghai Gao Tong Semiconductor Co, whose name is exactly the same as Qualcomm’s name in Chinese, said last week it filed a lawsuit against Qualcomm in April. The suit […]

Read the full article →

Brands Competing For Fans’ Attention As World Cup Kicks Off

June 13, 2014

Tweet All eyes are on Brazil as the 2014 World Cup kicks off. Touted as the most expensive FIFA tournament ever, it appears that this year’s event will most likely hit another record—becoming the most social soccer tournament ever as fans, brands, and teams flock to social networks to share the experience, The Guardian reports. […]

Read the full article →

Geographic New TLDS: Considering Cities

June 12, 2014

Tweet New geographic TLDS are often discussed as a homogenous category, but for brand holders there are crucial differences between city, regional, and national top-level domains, including these: Full names are clearer than two-letter country codes derived from postal codes, more intuitive for search, and carry emotional ties a warmed-over postal code cannot. (.PARIS vs. […]

Read the full article →