Diesel Clothing Brand Attempts To Block Computer Game Dieselstormers

by T+B Blog Team on August 6, 2014

Italian clothing brand Diesel is concerned that attempts by German game developer, Black Forest Games, to trademark the name Dieselstörmers could lead to trademark infringement.

Diesel has filed legal opposition to Black Forest Games’ trademark for its “run-and-gun” game. The Italian brand claims the game’s name will confuse consumers since Diesel’s trademark covers products beyond clothing — and includes video games. The case is to be decided by the European Union’s Office for the Harmonization in the Internal Market (OHIM), reports gaming site Eurogamer.net.

Black Forest Games stated that it will not take steps to change its game’s name. The game, which was revealed last year, was initially called Ravensdale. But going back to that name would only confuse players, the company’s co-founder Andreas Speer said in a statement to Eurogamer.net, so that’s not an option. He said the dispute with Diesel will not deter the development of the new game and expressed confidence that Diesel’s objection will be overruled, since the name Dieselstörmers is not connected to fashion. Speer said that the game’s name actually refers to diesel fuel..

Do you think there’s a likelihood of confusion between these two Diesels?

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