Samsung Tops BrandIndex Global Mid-Year Buzz List

by T+B Blog Team on July 22, 2014

Samsung dominated YouGov’s mid-year BrandIndex Buzz Rankings appearing in the Top 10 in 11 countries and ranking #1 in the United Arab Emirates and Saudi Arabia.

Google, Google+, Apple, and Apple/iPhone made the Top 10 in eight countries, while

Facebook and YouTube appear in three country rankings each.

Car manufacturers had a strong showing with Volkswagen in the Top 10 in four countries, followed by BMW, Ford, Audi, and Volvo each in the Top 10 of two country lists. Electric carmaker Tesla made the rankings for the first time, debuting at #10 in Norway.

About half of the country ranking lists led with local and regional brands in the #1 spot. China’s ranking was topped by local sauce brand Hai Tian, while Japan’s list was led by airline ANA.

In the U.S. ranking, Amazonretained its top position despite an ongoing dispute with the country’s fourth-largest book publisher, Hachette, over e-book revenues. The online retailer moved up from last year’s #2 position, and was followed by fast food restaurant chain Subwayand YouTube.

YouGov’s BrandIndex measures brand perception from a panel of 2.5 million consumers worldwide. You can check out the complete BrandIndex 2014 Global Rankings here.

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