Car manufacturers had a strong showing with Volkswagen in the Top 10 in four countries, followed by BMW, Ford, Audi, and Volvo each in the Top 10 of two country lists. Electric carmaker Tesla made the rankings for the first time, debuting at #10 in Norway.
In the U.S. ranking, Amazonretained its top position despite an ongoing dispute with the country’s fourth-largest book publisher, Hachette, over e-book revenues. The online retailer moved up from last year’s #2 position, and was followed by fast food restaurant chain Subwayand YouTube.
YouGov’s BrandIndex measures brand perception from a panel of 2.5 million consumers worldwide. You can check out the complete BrandIndex 2014 Global Rankings here.