Miami-based Wreal LLC, a provider of streamed adult content, is taking Amazon.com Inc to court, alleging the online retailer has infringed its Fyre TV trademark with the recent launch of its Fire TV media player.
Wreal warned about the possible confusion between the two names on April 2—the day Amazon’s Fire TV product was released. Wreal, which owns and operates adult content service FyreTV.com and sells a set-top box of its own (also branded FyreTV) was quick to file a lawsuit in Miami federal court to defend its trademark, TechCrunch reports.
In the suit, the company claims that it registered the FyreTV trademark with the USPTO in 2008 and is demanding a jury trial and payment of financial damages for trademark infringement, false designation of origin, and unfair competition. Wreal stated that it is concerned that Amazon’s use of the Fire TV moniker has caused, and will continue to cause, irreparable damage to its business. The company wants Amazon to cease using the name and to give up any profits generated through the “illegal” use of the Fire TV name.
NBC News commented that although FyreTV is less popular than Amazon’s latest product, the trademark is officially registered and the two products do have many similarities.
Carlos Nunez, whose firm Waserstein Nunez & Foodman represents Wreal, told Mashable that the aim of the suit is to protect the company’s corporate product identity, preserve its control over its goodwill and reputation, and allow it to sell its technology under its existing brand name in the future.
Several media outlets approached Amazon for comment, but the company did not respond.
Do you think there’s a likelihood of confusion between the two products?