Google’s Attempt To Trademark “Glass” Stalled By USPTO

by T+B Blog Team on April 7, 2014

After its successful application to trademark the term “Google Glass,” Google is now seeking to go even further by registering the world “Glass” as a trademark for its revolutionary eyewear.

According to The Wall Street Journal, the tech giant is attempting to trademark the word when styled in the futuristic logo font used in its packaging and marketing campaigns. However, while the USPTO allowed Google to trademark “Google Glass,” it appears to have concerns about assigning rights to a generic term like “Glass.”

In a letter sent to Google last year, the trademark office outlined two main reasons for objecting to a potential registration of the single word. One of them was related to the fact that it was too similar to other existing or pending trademarks using the word “Glass,” thus posing a risk of confusion amongst consumers. The second issue was that “Glass” was a “merely descriptive” word, with the trademark examiner who wrote the letter stating words that describe a product can’t be trademarked under federal law.

Google responded with a 1,928-page letter disputing the objections and explaining the reasons behind its decision to seek a trademark. The tech company said that its eyewear product was popular enough and thus unlikely to spark confusion, and that use of the word “Glass” isn’t a description since the device is not actually made of glass.

Commenting on the trademark application, a Google spokesman told the Journal’s Law Blog that this was just a routine step taken by Google to protect and register its trademarks.

What do you think the USPTO’s final ruling will be?

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