Each year brings fresh trends and new ideas that challenge brands to think differently about how they engage with consumers – and 2014 is no exception. Here are some of Forbes’ predictions for the trends likely to impact the world of brands and the main things to look for this year:
Wearable technology has become a modern buzzword and we can already see a number of fashion brands joining the wearable technology revolution. One of these brands is Tory Burch, which teamed up with Fitbit on a line of fitness tracker accessories. Design company Opening Ceremony teamed with Intel to create a smart bracelet, while L’Oréal picked Google Glass to produce a professional hair styling tutorial.
Pop Star Licensing
The concept of pop star licensing isn’t new, but this year we are due to see more and more of this trend. Last year, boy band One Direction launched branded scents and toothbrushes while their songs rose to the top of the charts and Nicki Minaj launched a clothing line at Kmart.
Digital will continue to be a hot trend in 2014. One brand to benefit will be Warner Bros., which is looking to bring its mobile app Temple Run into movie theaters. Plans for producing a cartoon series based on the mobile app Fruit Ninja are also in the pipeline. It looks like this year the digital category will expand even further as meme licensing gains speed—Grumpy Cat, which first made the headlines as a meme, is already the face of a merchandise line. This is becoming a fast and easy way to capitalize on the popularity of memes.
What other brand trends will come to the forefront in 2014?