U.S. Company Files Trademark Application For “Flappy” Name

by T+B Blog Team on March 24, 2014

Flappy Bird, a game released in 2013 that was recently removed from the iOS and Android app stores, may be unable to return to online stores because a California company, Ultimate Arcade, Inc., has filed a trademark application for the word “Flappy.”

Notifications from the Apple legal team have been received by a number of developers with similarly named games on Apple’s App Store informing them of UAI’s trademark application. The letter claims that UAI has used the word “flappy” in its computer software and downloadable games since February 2006, TechCrunch said.

Take a look at UAI’s trademark filing from the Corsearch platform:

Flappy_2014-03-21_851px

VentureBeat noted, that Dong Nguyen, the developer of Flappy Bird, could face difficulties in restoring his game under the same name on Apple’s App Store due to a clause in its developer agreement stating that once an app is deleted it cannot be restored. Apple’s developer documentation also states “the SKU or app name can’t be reused in the same organization.”

Nguyen admitted he is considering bringing back the Flappy Bird game in an interview with Rolling Stone earlier this month. He stated that, if he’s able to, he intends to include a warning to “please take a break” from the app due to the highly addictive nature of the game.

Do you think Flappy Bird will make a successful return?

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