How Brands Protect IP and Fight Infringements

by T+B Blog Team on March 17, 2014

Protecting intellectual property is about safeguarding the creators’ work and preventing others from stealing ideas and concepts. IP infringements continue to grow around the world, so what can brands do to prevent and reduce them?

Brands need to be proactive about protecting their intellectual property assets, according to StartUpSmart. Particularly important for new and small businesses to be aware of, protecting your assets by registering a trademark for your brand name and logo will help prevent illegal use and potential repercussions in the future.

Trademarking a design, slogan, or tagline can protect it from imitation. StartUpSmart also advises brands to patent any content they come up with, whether it’s an app, software tool, process, or other unique idea. Keeping evidence of your ideas through the various stages of development and any drawings, notes, or outlines created while coming up with a concept may serve as solid proof for a brand or product’s uniqueness. This evidence can show that your work evolved over time, rather than being reproduced from someone (or some place) else. If you find that your work has been infringed upon, you can pursue litigation and seek compensation by providing evidence from your registration service to defend your work, the UK Copyright Service says. Working with the right trademark and IP professionals can help preserve the long-term value of brands’ and companies’ proprietary assets.

Many businesses seek help from website developers and designers when creating visual elements and online properties. When working with external parties, it’s important to have an agreement in place to address confidentiality issues that might arise, StartUpSmart adds. Including a confidential obligation clause in your contract and a warranty that you own the rights for the design and content created as part of the project will provide a safe environment for your intellectual property.

What avenues have you taken to protect your IP?

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