Ferrari Named World’s Most Powerful Brand For 2014

by T+B Blog Team on March 10, 2014

Ferrari has been named the world’s most powerful brand by asset valuation consultancy Brand Finance in its annual study ranking the most outstanding names in the global corporate world.

The Italian carmaker was lauded for its desirability, online presence, loyalty, employee satisfaction, consumer sentiment, and visual identity. The legendary sports car manufacturer is among 11 brands to bear the AAA+ brand ranking and boasts the highest overall score in the survey.

Despite scoring high on a variety of measures evaluating its brand power, Ferrari was ranked further down the list when it comes to value, the consultancy’s Brand Finance Global 500 report shows. Ferrari’s brand value stands at $4 billion, sending it to the 350th spot in brand value terms. Apple came first in this category, with a brand value of $105 billion. Another technology giant, Samsung, placed second with $79 billion in brand value. The South Korean company saw a huge leap of roughly $20 billion in value as it fared better in terms of reliability and innovation over last year.

U.S. brands accounted for the largest proportion of companies ranked, taking 185 places out of the 500 spots.

Apple was also the 2013 leader in several brand ranking reports, including the BrandZ Top 100 Most Valuable Global Brands study, Forbes’ Most Valuable Brands list, and Interbrand’s Best Global Brands report, among others.

What brands do you consider as the most prominent in Brand Finance’s list?

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