Oculu Brings Oculus To Court Over Trademark

by T+B Blog Team on February 20, 2014

Video streaming service Oculu said last week that it had brought a trademark infringement lawsuit against Oculus in U.S. federal court, claiming that consumers might confuse its brand with that of the 3D headset maker.

In the case, filed in the Central District for California, Oculu alleges “false designation of origin, trademark dilution and unfair competition,” according to a lawyer for the claimant.

The video-streaming firm suspects that the headset maker is also building a network to “stream audio and video by means of the Internet” to its headset, attorney John Kristensen said, as quoted by PCMag. Streaming audio and video is already part of Oculus’ roadmap for its gaming headset Rift and according to the attorney, Oculus’ plans to develop its own Internet streaming service were relevant to the case of his client.

Ars Technica commented that the Rift demos shown by Oculus did reveal that the device would be used to display movies in a virtual theatre, but currently there is no information about any streaming video component for the Rift.

Oculu registered its trademark in 2010; two years before Oculus’s creation. When the video streaming service filed its first complaint, it stated that the start-up could have chosen from a number of names instead of simply adding an “s” to its trademark. The lawsuit also alleged that Oculus approached Oculu to talk about buying the domain name of the streaming service, which could imply that Oculus founder Palmer Luckey was aware that the names might confuse consumers.

Do you see a likelihood of confusion?



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