Commemorating a brand anniversary gives companies not only free publicity, it provides an opportunity to emphasize a brand’s longevity, re-energize its marketing, and reposition it for the future. Which brands have upcoming anniversaries in 2014? Let’s take a look at just a few:
Happy 100th, Maserati!
Last year we celebrated 100 years of Aston Martin, this year we’ve got the 100th anniversary of Maserati with a year-long celebration under the theme, “The Opposite of Ordinary.” The Italian automobile company launched a dedicated centennial website, www.maserati100.com, along with a commemorative logo (below).
90th Anniversary of the First Winter Olympics
As the countdown begins to the Sochi 2014 Winter Olympic Games in Russia next month, the occasion marks the 90th anniversary of the Winter Olympics. Back in 1924, just 258 athletes competed in 16 sports in the French resort town of Chamonix at what was then called “I Olympic Winter Games.”
Gibson Guitar Rocks 120 Years
Orville Gibson began selling instruments in Kalamazoo, Michigan back in 1894. This year, Gibson Guitar Corp. celebrates its 120th anniversary with special edition guitars and basses that feature a 120th anniversary banner inlay at the 12th fret.
Topshop’s 50th Anniversary
Coming up in June, British retailer Topshop will begin its Golden Jubilee campaign in celebration of its 50th year. Commemorative bags, store promotions, and even “golden tickets” to street parties are planned.
Lee Jeans Celebrates 125 Years
Approaching its 125th anniversary this year, Lee announced it had “decided to re-imagine everything” and debuted a new line women’s jeans with the tagline, “This is the new Lee.”
An Entertaining Anniversary Combo
Serendipitously, 2014 happens to be both the 40th anniversary of Hello Kitty and the 25th anniversary of the animated television show, The Simpsons. The makers of Hello Kitty, Sanrio, and Fox Broadcasting Company are teaming up to introduce a collaborative line of products that are schedule to be released this fall. Does this mean another fashion update for Marge?
What other brand anniversaries do you know of that are coming up in 2014? Let us know and we’ll post it in a future update.