As we approach 2014, it’s important to note that China’s new trademark law will take effect next May. Officially known as the “Decision on Revising the Trademark Law of the People’s Republic of China,” the law is intended to streamline the trademark process in China and reduce the incidence of trademark infringements, trademark squatting, and counterfeiting. It also gives trademark owners the authority to ban others from registering their trademarks or ones similar to their own.
The Decision made 53 revisions to the current Trademark Law. Here are some of the significant changes:
- New ability to file multiclass applications
- Shorter opposition procedures
- New, specific time periods for trademark review
- Steps toward recognition of prior use
- Significantly increased fines for trademark infringements
The changes have generally been viewed as positive. What continuing challenges do you see with trademark protection in China?