Forbes recently announced its World’s Most Valuable Brands list and Apple takes the top spot for the third year in a row. According to Forbes, Apple is worth $104.3 billion (an increase of 20% over last year), which the magazine says is “nearly twice as much as any other brand on the planet.”
We’ve seen Apple at the top of several brand lists this year, including Interbrand’s Best Global Brands list and the Eurobrand Global Top 100. So how does Forbes come up with its “Most Valuable” list? First, companies under consideration must have a presence in the United States, which eliminated some large brands like Vodafone and China Mobile, the world’s biggest mobile phone provider. Then Forbes examines company financials (earnings before interest and taxes) over the past three years and the relevance of the brands in their industry.
A little more than half of this year’s list consists of American companies, while nine come from Germany, eight from France, and seven from Japan. Industry-wise, 19 are technology brands, with four of them dominating the list’s top five.
Apple’s #1 spot is followed by Microsoft, Coca-Cola, and then IBM. Here’s the top 10:
- General Electric
- Louis Vuitton
You can view the full Forbes World’s Most Valuable Brands list here.