Some say automobile designs resemble a piece of fine art. So perhaps it will come as no surprise that a car manufacturer has filed a trademark for the name of one of the great European masters of art.
French car manufacturer Bugatti recently filed a trademark with the European Union Office for Harmonization in the Internal Market for Rembrandt. Coincidentally, Rembrandt happens to be the name of the brother of Bugatti’s founder, Ettore Bugatti, and he was named after the Dutch painter. Here’s a copy of the trademark record from the Corsearch Platform:
Rembrandt Bugatti, known for his bronze sculptures of wildlife figures, designed the hood ornament—an elephant standing on its hind legs—that stood atop the Bugatti Type 41 Royale (see below).
So what are Bugatti’s plans for the Rembrandt name? Autoblog surmises the company will use the name on “one of the next special-edition Veyrons in the Legends series, following the Jean-Pierre Wimille and Jean Bugatti editions, and very well might revive the elephant emblem for what is likely to be a one-off based on the Grand Sport Vitesse.”
Bugatti’s special edition Veyrons are made in very limited numbers. According to Wall St. Cheat Sheet, only three Jean Bugatti editions, named after the founder’s eldest son, are being made and will sell for about $3 million each. So if you see a Veyron on the street, you might actually be seeing one of the many counterfeit versions popping up around the world.
What other trademarks or brands related to artists are you familiar with?