Microsoft has been in the headlines recently due to a dispute with British Sky Broadcasting over the name SkyDrive. Sky Broadcasting has been using Sky in many of its online ventures and asked the U.K. courts to block Microsoft’s usage of the term. Drive is considered a generic/descriptive term, so the issue revolved around the word “Sky” and its use in the marketplace. In June, an English Court held that consumers would likely view SkyDrive as two words, ruling that there was a strong likelihood of confusion.
Recent reports say that Microsoft has settled the dispute and will be changing its name SkyDrive product name.
This isn’t the first time Microsoft has faced trademark issues. A year ago, the company announced it was going to stop using the name Metro on all of its products.
In that instance, German-based Metro AG, the fourth largest retailer in the world, claimed Microsoft was infringing on its trademark. Looking at the Metro AG trademark record on the Corsearch Platform (image below), I found out that the retailer has computer-related goods. Although Metro hasn’t commented on the dispute, could there have been a concern about a “Metro” Microsoft product being sold in its stores?
Have you seen any other retailers that have had trademark disputes with their suppliers?