Interbrand’s annual Best Global Brands report is out and Apple is in the #1 spot for the first time. Google placed second on the list, followed by Coca-Cola at #3.
Since 2000, the Interbrand study has ranked the world’s 100 most valuable corporate brands, based on “the competitive strength of the brand, the role the brand plays in the purchase decision, and the financial performance of the branded products or services.”
Apple’s first appearance on the Best Global Brands list back in 2000 was at #36 with a brand value of $6.6 billion. In this year’s study, Apple’s brand value totals $98.3 billion. “Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1,” said Jez Frampton, Interbrand’s Global Chief Executive Officer, in a press release.
Three companies made their very first appearance on this year’s list: Discovery, Duracell, and Chevrolet. Also of note, seven of the top 100 brands come from the luxury sector (Louis Vuitton, Gucci, Hermes, Cartier, Prada, Tiffany & Co., and Burberry) and showed an increase in brand value of five percent or more over last year.
Check out the full report here.