Cronut Craze Updates
The cronut — New York City’s hot and trademarked pastry that we wrote about in June has spawned knock-offs around the globe. Gothamist takes a look at the international spread of the cronut craze, from Croughnuts in Bangkok, to Banderoles in Japan, to the New York Pie Donut in South Korea. Meanwhile, the cronut’s originator, Dominique Ansel, has been busy protecting his mark and has already made some progress.
What People Hate About Brands Using Social Media
Can you guess what a survey of more than 1,000 UK consumers revealed as their biggest pet peeves about brands using social media? Poor spelling and bad grammar!
Get a Jump on Marketing to Millennials
It’s estimated that 30% of all retail sales will be to millennials by the year 2020. As a result, McDonald’s is offering healthier menu options, Budweiser debuted a new beer can, and Aeropostale’s engaging its customers with more mobile technology. Business Insider looks at some of the ways big brands are reaching this lucrative market in “11 Ways Big Brands Are Chasing Millennials.”