Why do consumers become a fan of a brand on Facebook? A study by social intelligence company, Syncapse, asked that question and came up with some interesting answers, including the fact that some people just really really like a brand. Check out the survey results on ClickZ.
Some of the latest “designer” brands to hit the street on t-shirts and hoodies happen to be parodies of high-end designer names, like “Ballinciaga” and “Bucci.” Paper Magazine takes a closer look at “Ten Streetwear Brands Making the Best Fashion Logo Parodies Right Now.” What do you think about brand and logo parodies: tributes or potential brand damagers?
Amazon tops the latest list of “Most Desirable U.S. Brands.” It’s followed by Reese’s, Disney, Chobani, and Ben & Jerry’s. Find out what other brands made the list on The Drum.
Many fashion companies were early adopters of Twitter’s Vine, showing off their creative six-second videos. You might find some tips on how to promote your brand on Vine—from showcasing products to behind-the-scenes video—in Mashable’s on “How Fashion Brands Are Using Vine.”