There’s been some “Double, double, toil and trouble” of the hamburger variety in Houston, TX recently. Houston’s Underbelly restaurant was featuring a “Double Double” burger on its menu, until they heard from fast food chain In-N-Out Burger, trademark owner of the Double-Double burger.
Both eateries’ burgers featured double hamburger patties and double cheese. In-N-Out, which was founded in 1948, now has 300+ locations, mostly on the West Coast. The company owns a number of U.S. trademark registrations for Double-Double, including a Spanish version, Doble-Doble.
In-N-Out-Burger sent Underbelly a cease and desist letter to stop its use of the Double Double name. The result? Underbelly launched The UB Cease and Desist Burger on its lunch menu. The restaurant’s Facebook page posted this message: “The good people at In-N-Out Burger have taken offense at our humble ‘Double Double’ burger. So, from now on, our menu will feature the ‘Cease and Desist Burger.’ It’s the same burger—just deliciously legal and 100 percent Underbelly.”
What other products have been renamed as a result of legal action?