Several companies use images of the Masai people and the Masai name to market their products, including Land Rover, Masai Barefoot Technology, and Louis Vuitton. According to the BBC News Magazine, the Masai brand could be worth more than $10 million/year if a corporation owned it. We highly recommend this fascinating article about the efforts of the Masai people to protect their IP rights.
I ♥ NY is a familiar logo, but how about “I [coffee cup] NY” with a red coffee cup in the space usually reserved for a heart? Read in the New York Times how the New York State Department of Economic Development worked to protect its trademark when a New York City-based coffee shop, Everyman Espresso, launched its own version of an iconic mark.
Many brands are using Twitter’s Vine in unique ways to get marketing messages out there through shareable looping videos. According to Unruly, five Vine videos are shared on Twitter every second. If you had just six seconds, what would you share about your brand? Check out five creative Vine examples on Search Engine Watch.
And speaking of short-form videos, Mary Meeker and Liang Wu’s annual Internet Trends report just came out noting the rapid growth of mobile advertising, the ongoing challenges associated with the protection of personal data, and the launch of wearable computers. Read the full report here.