You might be a Words With Friends player, or perhaps a Chess With Friends fan, or maybe you just started playing a new game called Running With Friends. Did you know the same social gaming company, Zynga Inc., owns them all?
According to its website, Zynga has “more than 240 million monthly active users playing its games” on a number of different platforms, including Facebook, Google Android, and Google+, among others. Besides the games mentioned above, the company publishes several other games that incorporate the phrase “with friends” including Scramble With Friends, Hanging With Friends, Matching With Friends, Gems With Friends, and Games With Friends.
Now Zynga is demanding that dating website, CupidWithFriends, change its name, claiming that it infringes on its “with friends” family of trademarks. Zynga’s cease and desist letter (the full text is on TechCrunch) requests a name change by May 24.
CupidwithFriends was built by Apartment 7, whose co-founder, Jared Tame, told TechCrunch he has “no plans to change the name of the product.” Tame said, ”At the end of the day, we’re busy trying to innovate in the dating space and dealing with Zynga would be a major distraction to us. I think they should be more focused on innovating rather than targeting month-old startups like us.”
Here’s a copy of Zynga’s “with friends” design mark registration from the Corsearch platform:
Do you see a likelihood of confusion?