Break out the candles! Some big brands are celebrating their 30th anniversary this year and mental_floss put together a list of “30 Things Turning 30 This Year.” You may be surprised to see it includes some big brand names, like the McNugget, the Swatch Watch, along with AOL. And while you’re at it, check out our earlier post about some other brand anniversaries happening this year.
On a less celebratory note, brand loyalty continues to decline. So says the Deloitte’s American Pantry Study, which found that nearly nine out of 10 consumers are substituting private-label or store brands for the national brands they previously bought.
And, finally, in brand extensions, BrandChannel.com writes about Condé Nast’s expansion of its corporate brand and some of its magazine titles into bars, clubs, restaurants, and even a fashion school, called the Condé Nast College of Fashion & Design.