The 5th Annual Shorty Awards ceremony took place earlier this week and several big brands, including Pepsi, Maybelline, and CNN, among others, walked away with top honors.
The Shorty Awards recognize the best in social media — both individuals and brands that produce content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social web. Anyone who has a Twitter account can be nominated for a Shorty. George Takei, Star Trek’s Mr. Sulu, received the award for Distinguished Achievement in Internet Culture, beating out the The Official Grumpy Cat for the honor.
Companies, agencies, networks, entertainment brands, creative digital agencies, and PR firms can submit their work for a Shorty Industry Award. Here’s a sampling of the Shorty Industry Award winners:
Best Use of Social Media for News: CNN Worldwide – Election 2012: CNN Worldwide Won the Social Media Battle
Best Branded YouTube Channel: TED – TED Conferences LLC
Best Overall Brand Presence on Instagram: National Geographic – In the Field with National Geographic
Best Overall Brand Presence on Twitter: Comedy Central – @TheDailyShow
Best Fortune 500 Brand on Social Media: Pepsi – Pepsi: Live For Now
Best Overall Brand Presence on Facebook: Maybelline – New York Digital Strategy 2012
Check out the complete list of winners on Mashable. And put a reminder on your calendar to nominate your brand for next year’s Shorty Industry Awards.