What’s the latest fad amongst tweens (you know, kids between 10-15)? They might still be reading Tiger Beat, but now they’ve added a new pastime: hoarding Tumblr URLs to impress their friends! Read more about this new phenomenon on The Daily Dot.
We’ve written quite a few posts about athletes registering trademarks for catchphrases (the latest being Kaepernicking). It doesn’t look like 2013 will be any different as the trend continues. Check out Forbes’ Tom Van Riper on “Can You Think Up Two Cool Words? Congratulations, You’re Trademarked.”
A Pittsburgh, PA musician/artist spent $30,000 to invalidate a bogus trademark awarded on a decades-old drinking game called Power Hour. Read here how she did it.
Brand owners: are you active enough in social media? Studies show that customers, particularly 18- to 34-year-olds, prefer brands that actively use social media. Check out a lot of interesting stats on the infographic from Mass Relevance.