Trademark Granted to Apple Store Design

by T+B Blog Team on January 30, 2013

If you’ve ever visited an Apple store (and who hasn’t?), you know the layout and design is pretty distinctive. Behind lots of glass, the company’s products are displayed on simply designed tables. It’s sleek. It’s modern. And, as of last week, the Apple store design has a registered trademark. The USPTO granted two trademark registrations to Apple for its “distinctive design and layout” — one for the color version and one for the black and white version.

The applications were originally filed by Apple back in May 2010. Take a look at the record from the Corsearch platform:

Apple DesignPatently Apple points out that Walter Isaacson’s biography of Steve Jobs includes an entire chapter on the history of the Apple stores and quotes Jobs as saying, “Unless we could find a way to get our message to customers at the store, we were screwed.”

In another interesting article about Jobs’ involvement with the stores’ design, a New York Times story about architect Peter Bohlin’s experiences working with Jobs said: “In many ways, the retail architecture is simply the largest box in which an Apple product is wrapped, and Mr. Jobs was famously attentive to every detail in an Apple product’s presentation and customer experience.”

You may have noticed that several Apple stores feature a glass staircase. The first of those was awarded a design patent by the USPTO in 2002, followed by a design patent for the staircase design itself a year later. Jobs’ name appears first in the list of inventors credited for the staircase design.

What other retail stores do you think have distinctive design elements?

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