What We’re Reading

by T+B Blog Team on January 25, 2013

As the end of January nears, we’re still eagerly absorbing round-ups of 2012 trademark and brand activity. Here are some “Don’t miss!” reading recommendations:

John Welch at The TTABlog® looks back at The Top Ten TTAB Decisions of 2012. Check out both Part One and Part Two.

No, crowdsourcing isn’t just for small businesses. Take a look at how some big brands used crowdsourcing during 2012 … with mixed results.

Angry Birds and Star Wars? Read Forbes’ “Top 10 Licensed Brand Extensions of 2012” to learn about last year’s outstanding (and sometimes surprising) brand partnerships.

Fortune’s Social Media Superstars of 2012 list looks at the companies who distinguished themselves with last year’s outstanding Facebook, Twitter, and LinkedIn campaigns.

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