Activities surrounding brand anniversaries are often planned by brand management teams years in advance, so what’s in store celebration-wise for 2013? A mix of roadshows, social media campaigns, special logos, new taglines, some limited edition products, and even some postage stamps!
We start off our list of 2013 brand anniversaries with celebrations for several iconic vehicles:
Harley-Davidson 110th Anniversary
Lamborghini’s 50th Anniversary
The sports car manufacturer’s yearlong celebration peaks in May when hundreds of vintage and modern Lamborghinis will be driven through the streets of Italy. The anniversary tagline: “100 Years of Innovation in Half the Time.”
100 Years of Aston Martin
For its 100th birthday, Aston Martin introduced a centenary logo — a nautilus shell design made up of 99 points leading to a red “100” marking the occasion.
The company also introduced the Aston Martin Centenary Drives program where Aston Martin owners can come together for scenic drives in different parts of the world.
How can we mention Aston Martin and not mention James Bond? Although 2012 was the official 50th anniversary of the first Bond film, 2013’s Academy Awards broadcast is scheduled to include a birthday tribute to Agent 007.
Who is celebrating his 50th
Yes, Who is. Doctor Who, that is. A special 50th Anniversary television special is planned and while Who fans are busy speculating about which past “Whos” will appear in it, the BBC is keeping a tight lid on all of the details. Meanwhile, the Royal Mail will begin selling Doctor Who anniversary postage stamps in March.
The Bayer Group’s 150th Anniversary
Perhaps best known as the makers of Bayer Aspirin, The Bayer Group began as a synthetic dyestuff maker and grew into an international chemical company. Several 150th anniversary celebrations are planned, including a traveling “Science for a Better Life” exhibit and a company airship making stops around the globe. Website visitors can also send free anniversary e-cards.
100th for Brillo
Yes, that trusty household-cleaning brand, Brillo, is turning 100 this year. Owner Armaly Brands has celebration plans that include limited edition packaging that evokes the past, anniversary-themed ads, social media contests, and more.