While We Were Away: New Trademark Filings from Facebook and Apple

by T+B Blog Team on January 2, 2013

While we were away for a short holiday break, some trademark news emerged from two companies that have been featured in many T+B blog posts during the past year: Facebook and Apple.

Facebook filed a trademark application with the USPTO for Poke, a new standalone app released last week that lets users send text, video and photo messages that expire in a matter of seconds. The new app is similar to an existing app called Snapchat, which launched in September 2011.

You may already be familiar with Facebook’s “poke” Screen Shot 2013-01-01 at 1.17.16 PMfunctionality, which lets users nudge their friends. The company had applied for the Poke trademark in the U.S. in 2006 but let it lapse in July 2011.

In Apple trademark news, China’s Patent & Trademark Office published two trademark registrations for Apple’s iBooks Author logos in both color and black and white. The trademarks are protected through 2017. The USPTO had just recently suspended Apple’s US iBooks Author logo trademark filing on December 17, 2012, claiming insufficient proof of Apple’s foreign priority filing.


And there’s more Apple trademark news, this time out of Brazil, where Gradiente SA is now selling smartphones under the iPhone brand after being awarded the iPhone trademark in that country. Interestingly, the Brazilian iPhone runs on Google’s Android operating system. Will Apple step in and purchase the rights to the iPhone name?

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