Haagen-Dazs Wins Trademark Case in China

by T+B Blog Team on December 7, 2012

A Beijing court ruled in favor of General Mills, Inc., owner of Haagen-Dazs ice cream, to remove the Haager-Dasz trademark from a Chinese clothing manufacturer.

General Mills’ suit followed its objection to the clothing manufacturer’s 2003 trademark application for Haager-Dasz. The trade appeal board of the State Administration for Industry and Commerce had earlier ruled against General Mills, allowing the trademark registration to be filed. At the time, the board’s said that General Mills had failed to prove that Haagen-Dazs was a well-known brand in China.

General Mills appealed the board’s decision and this week’s court decision acknowledged that Haagen-Dazs is indeed a well-known brand in China, along with the fact that the Haager-Dasz trademark likely causes confusion to the buying public. The court called Haager-Dasz intentions “obviously malicious.”

Are there other “obvious” knock-off brand names that lost court battles that stand out to you?

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