U.S. Department of Veterans Affairs Registers Trademark for “GI Bill”

by T+B Blog Team on December 6, 2012

In an effort to prevent misuse and misrepresentation, the U.S. Department of Veterans Affairs (VA) has secured a registered trademark for “GI Bill.” Originally the Servicemen’s Readjustment Act of 1944, the bill was enacted to provide a range of benefits to returning World War II veterans, including housing loans and education.

President Barack Obama had announced plans for the trademark earlier this year as a way to stop deceptive marketing practices aimed specifically at students using GI Bill benefits. “We will continue to support our Veterans by helping them obtain the best education of their choosing — a right for which they have bravely served, and which they have truly earned,” said Secretary of Veterans Affairs Eric K. Shinseki.

In one case of deceptive GI Bill marketing, the website GIBill.com misrepresented itself as a government authority on veterans’ education benefits. The website owners agreed to give up the site and also paid $2.5 million in penalties. The VA now owns the rights to GIBill.com.

Guidelines on the use of the term GI Bill will be published by the VA within the next six months.

What other government-owned trademarks are you aware of?

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