What We’re Reading

by T+B Blog Team on November 30, 2012

Before Twitter was launched, the social network had a different name as a working title. Do you know what it was? MarkMatters lets the cat out of the bag.

A recent Nielsen study found that the U.S. Hispanic population is the largest minority segment and is growing at a dramatic rate. An ABC News Univision report highlights 10 brands capitalizing on the Latino market.

With the holidays fast approaching, you may find yourself bombarded with advertisements for celebrity-branded fragrances. Read about the latest star-studded brand names that have entered this multi-billion-dollar retail segment, including Justin Bieber, Nicki Minaj, and Jon Bon Jovi.

After winning 104 medals at the London 2012 Olympic Games, the U.S. Olympic team’s branding has undergone a makeover. Check out the team’s new logo on BrandChannel.

 

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