Is the Liquidation of Hostess Brands Really the End of Twinkies?

by T+B Blog Team on November 19, 2012

Hostess Brands announced last week that it was closing its operations as a result of a bakers strike in protest of a new contract. The company was known for its iconic brands that assuaged your sweet tooth or gave you a carb fix when you craved a simple sandwich. Think of brands like Twinkies, Wonder Bread, Ding Dongs, Ho Ho’s, Sno Ball’s, and Drake’s Devil Dogs, to name a few.

Now you probably find yourself Wonder-ing what will happen to those famous Hostess brands, right? Not to worry — they aren’t likely to disappear. After all, Hostess had sales of $2.5 billion last year (that included 500 million Twinkies and 127 million loaves of Wonder Bread). The brands will be sold off, but not before Hostess’s bankruptcy is approved by the courts.

Meanwhile, the last deliveries of Hostess products went out last Thursday night and consumers made a run for their favorite products. Almost immediately, boxes of Twinkies and Ding Dongs showed up on Internet auction sites, with prices increasing by the minute.

This interest in all things Hostess led us to some fun Twinkie facts. Did you know they originally had a banana cream filling, not vanilla? If you want more fun facts, check out Mental Floss’ “10 Twinkie Talking Points” and NewsOK’s compilation of Twinkie movie references.


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