Do New Trademark Filings Signal Oprah Winfrey’s Next Venture(s)?

by T+B Blog Team on November 16, 2012

Oprah Winfrey has navigated several transitions in her life — TV talk show host, media mogul, educator, and more. The media often poses the “What’s next for Oprah” question and some recent trademark filings uncovered by the New York Post may provide an answer. Plus, we’ve uncovered a few additional Oprah-related trademark filings ourselves.

So, here goes. Oprah’s next business venture may be (drum roll, please) . . . organic products and services. Yes, five trademark applications were filed in late October for Oprah’s Organics, covering everything from organic salad dressing to bar soap. In addition, her company filed trademark applications for Oprah’s Farm and Oprah’s Harvest (check out the record from the Corsearch platform below). A Winfrey representative told the Post: “The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands.” (She reportedly owns about 1,000 acres on the island of Maui.)

Good business idea? Well, sales of organic food reached more than $31 billion in the U.S. alone last year, according to the Organic Trade Association. But that’s not the end of the story.

What are the other recent Oprah-related trademark applications that we found?  Another filing from late October was a trademark application for Oprah’s The Life You Want for entertainment services in the field of nutrition, weight loss, health, wellness and fitness. Bob Greene, a fitness expert who was a frequent guest on “The Oprah Winfrey Show” is the author of a book called,  “The Life You Want: Get Motivated, Lose Weight and Be Happy.” We also found a link to an article from the June issue of O, The Oprah Magazine called “Martha Beck’s 7 Steps to Creating the Life You Really Want.”

And here’s one last trademark application filed recently by Winfrey’s company, Harpo, Inc., for software called Your Life-Frame. It’s described as a mobile app that allows photographs and images to be embellished, uploaded, and distributed to social media platforms via the Internet and wireless devices. Maybe Oprah’s Apps are next up?

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