Wendy’s Debuts Modernized Logo for 2013

by T+B Blog Team on October 17, 2012

In its first logo change in nearly 30 years, fast food chain Wendy’s will introduce what it’s calling a new “contemporary” logo early next year. The new “ultra modern” Wendy has a slightly different hairstyle, but don’t worry, the freckles are still there. Craig Bahner, Wendy’s Chief Marketing Officer, said in a press release: “Our refreshed logo signals the innovation and fresh thinking taking place at Wendy’s, while reinforcing that we are staying true to our values as a distinct and beloved brand.”

In addition to the new logo, the company plans to remodel some of its stores to “contemporize the brand and dramatically improve the customer experience.” The new décor will include fireplaces, flat-screen TVs, Wi-Fi, and even digital menus.

The logo refresh and store redesign aren’t all the changes planned for Wendy’s. More ads featuring the real-life founder Dave Thomas’ daughter, Wendy, are in the works. And the restaurants’ menu will get a makeover with an emphasis on all things “fresh.”

Wendy’s operates more than 6,500 franchises and restaurants in the U.S. and 27 other countries and U.S. territories. Last year, Business Insider’s Top 15 U.S. Fast Food Chains list ranked Wendy’s #4.

But have you ever wondered just how “fast” fast food really is? Well, this year Wendy’s took the top spot in QSR Magazine’s Drive-Thru Study. The average Wendy’s drive-thru order took 129 seconds from start to finish. The runner up, Taco Bell, took 145 seconds.

What’s your favorite fast food menu item?

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