What We’re Reading

by T+B Blog Team on September 21, 2012

Have you noticed that Yahoo! has removed the registered trademark symbol from its logo?

Was your brand included in the first round auction for gTLDS? Some brands chose to stay out of the first round and others simply missed it. Mashable has some advice from brand experts on how to navigate the complexities of developing a gTLD strategy.

With the Louboutin red-soled shoe decision still on our brain, it’s pretty obvious that some brands share a close association with a particular color. MentalFloss has a fun quiz to see if you can match colors to the candy bar wrapper that they’re associated with. Take the quiz to see if your sweet tooth knows a little bit about brands.

We’re can’t get enough on the subject of colors and trademarks. Forbes considers the trademark question surrounding distinctive colors used on Web sites, like CNN’s red banner.

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