If you’ve been watching or reading about the London 2012 Olympic Games, you’ve probably heard a lot of nicknames and catchphrases being tossed around. As these names and phrases catch on, it’s not surprising to see some trademark registration activity follow.
One nickname belongs to the gold-medal winning U.S. women’s gymnastics team, which the media has repeatedly referred to as the “Fab Five.” The trademark registration for “Fab Five” happens to belong to Jalen Rose, a member of an earlier team — the University of Michigan’s 1991 basketball team. Rose and his teammates Chris Webber, Juwan Howard, Jimmy King, and Ray Jackson were said to be “the greatest class ever recruited.”
Bloomberg Businessweek reported that a USA Gymnastics spokeswoman said the women’s gymnastics team liked the moniker “the Fierce Five.” That phrase was registered by DreamWorks Animation L.L.C. and then abandoned in 2009, so it’s available.
Do you think there will be some “Five”-related trademark registration activity when the Games end?
U.S. gold medal-winning swimmer, Ryan Lochte, would say “Jeah.” He just filed a trademark for his catchphrase on August 1.