Just a few months ago, Anheuser-Busch In-Bev filed trademark registrations for several U.S. area codes and airport codes without revealing how they might be used. In recent trademark registration activity, the company registered trademarks for several U.S. ZIP codes and, according to the Star-Ledger, the company plans to release “ZIP code” beer this fall.
“ZIP code” beers will be small-batch beers named for the ZIP codes where the brewery that created it is located. The company held a competition among brewmasters at its 12 U.S. breweries to come up with new small-batch beers. The 12 submissions were pared down to a list of six and consumers at Budweiser-sponsored music events this summer will test the new beers. Finally, this fall you’ll be able to purchase a sampler pack of three of the ZIP Code brews.
Here are the six semi-finalists – is your region represented?:
Small Batch 13027, brewed in Baldwinsville, New York
Small Batch 91406, brewed in Los Angeles, California
Small Batch 63118, brewed in St. Louis, Missouri
Small Batch 43229, brewed in Columbus, Ohio
Small Batch 23185 brewed in Williamsburg, Virginia
Do you think Anheuser-Busch will do something similar with area codes and airport codes?