The Disney-Pixar film, ‘Brave’ opened in the U.S. this past weekend with box office receipts ringing up to a total of $66.7 million. Could a good performance at the box office have any influence on securing a trademark?
Last year, Pixar filed a number of ‘Brave,’ the film, -related trademark applications, which were met with an objection from Major League Baseball team, the Atlanta Braves. Bloomberg reported that the baseball team’s objection centered on the registration of the mark for ‘Brave’ food items, since the team also sells food products at its ballpark and there may be confusion among consumers about the source of the products.
Now, in a June filing with the USPTO, attorneys for the baseball team asked that opposition proceedings be suspended until August 11 because the parties are discussing a settlement.
What summer movies are you planning to see? Spiderman, anyone?