With the roar of a lion (the MGM lion, that is), the Canadian Intellectual Property Office (CIPO) announced last week that it will now accept sound-based trademark applications. The change in policy follows a court decision allowing film company Metro-Goldwyn-Mayer Studios to file a trademark application for its well-known lion’s roar after 20 years of extensions, delays, and appeals.
MGM’s attempt to register the lion’s roar began back in 1992. Following the court ruling, the CIPO requirements for filing a trademark application for a sound were posted here. Applications must include a drawing that represents the sound, along with a description, and an electronic recording. Here’s a copy of the MGM record from Corsearch® Advantage™:
MGM has had lion mascots since 1924. You probably recognize the MGM roar because it’s heard at the start of most of the company’s movies. The roar can be heard here — at the USPTO Soundex website. We wrote a while back about other sounds that are registered as trademarks with the USPTO that can be heard on its website, including Homer Simpson’s “D’OH” and General Mills’ Green Giant character’s “Ho Ho Ho.”
What’s your favorite non-traditional trademark?