Update on Chrysler’s “Imported from Detroit” Trademark Suit

by T+B Blog Team on March 23, 2012

Last March, automaker Chrysler Group LLC filed a lawsuit to stop retailer Pure Detroit from selling t-shirts displaying the phrase “Imported from Detroit,” which has been featured in award-winning Chrysler ad campaigns. Chrysler owns the trademark for the phrase in a number of classes.

Crain’s Detroit Business has reported that both companies have now agreed to take the case to mediation. The deadline for an agreement is April 3. If no agreement is reached by then, the case will go to trial.

As of this writing, “Imported from Detroit” t-shirts are still being sold on Pure Detroit’s website. We also noticed some of the company’s other t-shirts display the Cadillac brand name (a General Motors company).

What’s your favorite car commercial? Although it made its debut at Super Bowl XLV, we still can’t get enough of this one:

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