What Happens When a Trademark Registration Lapses?

by T+B Blog Team on March 21, 2012

In the case of Pepsi’s lapsed “Choice of a New Generation” trademark, the lapsed trademark ended up being picked up by another company, Better Oats, which is owned by MOM Brands (formerly Malt-O-Meal). Better Oats is now using the tag line, which had been used by Pepsi from 1984 -1991.

The Pepsi trademark was cancelled in 2006. Here’s a copy of the MOM Brands trademark record from Corsearch® Advantage™:

Do you know of other lapsed trademarks that are getting a second chance?

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