.XXX Sunrise Recap

by Robert Kriner on November 17, 2011

What a Sunrise it was for .XXX! ICM Registry, the company responsible for overseeing the .XXX top-level domain (TLD), reported that between Sunrise A (brand/domain owners within the Adult Community) and Sunrise B (brand owners outside of the Adult Community) a total of 80,000 applications were received. Many of these were filed in the last five days of Sunrise, forcing the registry to extend the deadline for submissions from October 28 to October 31.

A wide variety of brand owners took part in the Sunrise period. According to a report posted on stltoday.com, many Universities got into the mix, with Washington University filing applications to block washu.xxx, washingtonuniversity.xxx, and wustl.xxx; St. Louis College of Pharmacy filing for stlcop.xxx; and the University of Missouri-Columbia filing for missouri.xxx and missouritigers.xxx.

When asked about the .XXX block, Terry Robb, Director of Information Technology at the University of Missouri-Columbia said, “We don’t want someone coming across our trademark on a porn site. God only knows what they’d come up with.”

What’s Next?

With the Sunrise period for .XXX officially closed, brand owners need to start preparing for the opening of the General Availability phase, which begins on December 6. This will be the next opportunity brands have to secure any .XXX names that did not qualify for Sunrise.

Unlike the Sunrise period, during General Availability there are no trademark or ownership requirements and domains secured during this phase will be subject to a yearly renewal fee. Domains registered to members outside of the Adult Community will also be “non-resolving,” meaning they are likely to “point” to a standard ICM Registry landing page.

What kind of names should brand owners consider applying for during General Availability? Any key terms that did meet Sunrise B eligibility requirements, such as supplemental US trademark registrations and marks registered after the September 1, 2011 cutoff. Defensive registrations, such as typos and pluralizations should also be considered.

Corsearch will be assisting brand owners interested in applying for domains during General Availability and has begun accepting pre-orders for the opening. Please contact us if you have any questions on the process.

What was your experience during the .XXX Sunrise period?

{ 1 comment… read it below or add one }

Ann Kuch November 17, 2011 at 9:22 am

What’s next? An IRP and a Federal Lawsuit!

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