Anheuser-Busch Trademark Registrations: Area Codes?

by T+B Blog Team on July 12, 2011

Want the 411 on brewing company Anheuser-Busch In-Bev’s latest trademark filings? Just a few months after purchasing Chicago-based Goose Island Brewery, makers of a beer called 312 Urban Wheat Ale, Anheuser-Busch has filed trademark registrations for several 3-digit numbers.

What do the numbers signify? Well, 312 is Chicago’s main area code and locals there refer to 312 Urban Wheat Ale as just “312.” Media reports surmise that these new trademark registrations relate to the area codes of other major U.S. cities. The company registered 15 numerical character marks on May 20, 2011 in International Class 32 (beer), shown below with the city they relate to:

412            Pittsburgh, PA
305            Miami, FL
619            San Diego, CA
202            Washington, DC
602            Phoenix, AZ
704            Charlotte, NC
702            Las Vegas, NV
214            Dallas, TX
415            San Francisco, CA
216            Cleveland, OH
303            Denver, CO
615            Nashville, TN
713            Houston, TX
215            Philadelphia, PA
314            St. Louis, MO

Here’s one of the records from Corsearch® Advantage™:

Do you think we’re likely to see some new locally branded Anheuser-Busch beers?

P.S. Our New York City office wants to know where 212 is on that list.

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