Household and personal care products company, Seventh Generation, topped the list of greenest brands in the US in the 2011 ImagePower Global Green Brands Study. Conducted by Cohn & Wolfe, Landor Associates, Penn Schoen Berland Associates, and Esty Environmental Partners, the study surveyed 9,000 respondents in eight countries about their corporate brand perceptions. You can view a slideshow of the results here.
According to the study, the top 10 greenest brands in the US are:
- Seventh Generation
- Whole Foods
- Tom’s of Maine
- Burt’s Bees
- Trader Joe’s
- The Walt Disney Company
- S.C. Johnson
- Starbucks, Microsoft (tied)
The study also reveals quite a few interesting geographic differences in perceptions about brands and environmental issues, including these:
Germany is the only developed country where consumers said confusing labeling is a top challenge.
China is the only country where more consumers said the environment is headed in the right direction.
In Brazil, more consumers thought the state of the environment is on the wrong track.
Australia is the only country polled that selected climate change as the largest environmental issue.
UK consumers showed more concern about the state of the economy than consumers in other countries.
And, in the US, 65% of Americans think green products cost more, but only 22% said they were willing to pay the premium price.
What’s your favorite green brand?