“The Big Game”: Logos, Trademarks and … Inflatable Cheeseheads

by T+B Blog Team on February 3, 2011

The Super Bowl logo used to change every year. We’ve seen different colors, different fonts and different city-related features. Well, the days of annual logo changes are officially over. This year’s Super Bowl XLV logo, featuring Cowboys Stadium and the Lombardi Trophy, is now the standard logo for future games. Going forward, only the Roman numerals and the featured stadium will change.

What team-related traditions and trademarks can we expect to see on Sunday? If you’re a Pittsburgh Steelers fan you already know all about The Terrible Towel (actually Myron Cope’s Official The Terrible Towel.)  For those who don’t, here’s the scoop: Myron Cope was a Steelers radio broadcaster who introduced the yellow towel back in 1975. Cope turned over the rights to The Terrible Towel in 1996 to the Allegheny Valley School, which operates programs for children and adults with intellectual and developmental disabilities throughout the state of Pennsylvania. Cope’s son, Danny, has been a resident there since 1982. You can read more details about the legacy of the towel in this New York Times article.

Here’s the Corsearch® Advantage record for Myron Cope’s Official The Terrible Towel:

Green Bay Packers fans are sometimes seen sporting unusual headgear. Known as “Cheeseheads,” the word is used to describe a Wisconsin resident and/or a Packers fan. Cheesehead “hats”, typically made of foam, are usually shaped like . . . surprise! . . . a wedge of cheese, but did you know you can purchase them in a variety of shapes including top hats, chauffeur’s hats, baby hats and even a cowboy hat? Our favorite find, however, is inflatable Packers gear for “travel-friendly Packers fans.” Isn’t a packable Cheesehead a brilliant idea?

Packers or Steelers? Who will you be cheering for on Sunday?

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