Travelocity Protecting Its Gnome Trademark Against Counterfeits

by T+B Blog Team on January 19, 2011

Travel business Travelocity’s gnome in the red hat has become quite a recognizable figure. Dubbed the “Roaming Gnome,” the company’s mascot is seen regularly in advertising and is often featured on the television show, “The Amazing Race.”

So it should come as no surprise that you can purchase Roaming Gnomes from a variety of retail outlets, including the Travelocity Roaming Gnome Store, the store and QVC, Inc. Recently, Travelocity filed suit against QVC and Shri Krishna Enterprises for selling counterfeit gnomes claiming “trademark and trade dress infringement, counterfeiting, false designation of origin and false advertising, and trademark dilution.” You can view the court documents here.

QVC happens to be an authorized reseller of the official Travelocity Roaming Gnome, however, Travelocity claims that a solar-powered version of a garden gnome sold by QVC is a counterfeit. And Travelocity is seeking $2 million “per counterfeit mark per type of good.”

Here’s the Travelocity design record from Corsearch Advantage:

Can’t get enough of the little guy? The official Roaming Gnome Store has lunchboxes, light switches, party lights and even an adult-sized costume in case you’re planning early for Halloween.

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