What’s a “Millennial,” you ask? They’re the generation after Generation X; born mostly between the late 1970s to the early 2000s. Some people call them Generation Y or Echo Boomers.
Why are we talking about them on Trademarks + Brands? Well, recent research shows that Millenials don’t feel particularly strongly about … anything. Market research firm, CivicScience, says Millennials don’t really hate anything, they barely dislike anything and they don’t particularly love anything either. The company regularly polls over 600,000 Millennials about youth-marketed brands with questions like: How much do you like brand X? or How cool is brand Y?
The findings are fascinating—you can read more about them on this Millenial Index post. There’s almost NO contrast among brands—not much love—and not much hate. What effect does this have on brand strategies today? And how will brands adapt to the next generation, Generation Z, which brings its own set of new challenges? Zs, who do most of their socializing online, have been dubbed “The New Silent Generation” by Strauss and Howe’s Generations.
Should you consider adjusting your brand strategy?
