Ferrari has been named the world’s most powerful brand by asset valuation consultancy Brand Finance in its annual study ranking the most outstanding names in the global corporate world.
The Italian carmaker was lauded for its desirability, online presence, loyalty, employee satisfaction, consumer sentiment, and visual identity. The legendary sports car manufacturer is among 11 brands to bear the AAA+ brand ranking and boasts the highest overall score in the survey.
Despite scoring high on a variety of measures evaluating its brand power, Ferrari was ranked further down the list when it comes to value, the consultancy’s Brand Finance Global 500 report shows. Ferrari’s brand value stands at $4 billion, sending it to the 350th spot in brand value terms. Apple came first in this category, with a brand value of $105 billion. Another technology giant, Samsung, placed second with $79 billion in brand value. The South Korean company saw a huge leap of roughly $20 billion in value as it fared better in terms of reliability and innovation over last year.
U.S. brands accounted for the largest proportion of companies ranked, taking 185 places out of the 500 spots.
Apple was also the 2013 leader in several brand ranking reports, including the BrandZ Top 100 Most Valuable Global Brands study, Forbes’ Most Valuable Brands list, and Interbrand’s Best Global Brands report, among others.
What brands do you consider as the most prominent in Brand Finance’s list?
Jamieson Ranch Vineyards, a California-based wine producer, has entered into a trademark dispute over its brand name with Irish Distillers over claims it may affect the potency of the whiskey producers’ Jameson trademark, the Irish Independent reports.
The U.S. company, previously known as Reata Winery, filed a lawsuit in district court in reaction to a cease-and-desist letter sent last month by Irish Distillers, owned by Pernod-Ricard, to Madison Vineyard Holdings—the owner of the Jamieson Ranch Vineyards brand. In the letter, Irish Distillers argued that the two names are confusingly similar and could prompt consumers to believe that Jamieson is a product endorsed by the Dublin-based company. The Pernod subsidiary further insisted that the use of the Jamieson name could dilute its Jameson Irish Whiskey brand and urged Madison to immediately cease its use of the trademark or anything “confusingly similar.” Irish Distillers have also demanded that the U.S. winery account for all the revenue obtained from the use of the Jamieson name, present written assurance that it wouldn’t use the trademark in the future, and consent that the Irish company owns the intellectual property rights in the Jameson trademarks.
The trademark dispute between the two companies started shortly after Madison Vineyard Holdings registered the Jamieson trademark in December, which forced Irish Distillers to apply with the USPTO for a 90-day extension to allow it to oppose the registration.
The owner of Jamieson Ranch Vineyard has rejected all claims and has filed for permission from a California court to continue its use of the name. Initial disclosures are scheduled to be presented in May.
Do you see a likelihood of confusion?