The New Jersey Turnpike Authority is suing a chain of Florida pizza restaurants whose logo closely resembles the agency’s Garden State Parkway sign, according to the New Jersey Law Journal, which first reported the lawsuit.

The agency has issues with the logo that Jersey Boardwalk Pizza uses for its two pizza restaurants, as well as on the merchandise that it sells online. It recently argued in federal court that the restaurant chain is taking advantage of the popularity of the Garden State Parkway logo. The logos (pictured below) use similar design elements, like a map of New Jersey, and similar color schemes.

The trademark infringement suit demands that Boardwalk Pizza give up its use of the logo and relinquish all logo-embossed merchandise.

Defending the pizza franchise company, lawyer JoyAnn Kenny wrote a letter to the lawyers of the Turnpike Authority highlighting the different nature of the two organizations’ goods and services, the Associated Press reported. While the Turnpike Authority is a government agency providing highway maintenance and travel services, Jersey Boardwalk Pizza is a pizza restaurant franchisor, Kenny said in her letter. Confusing the two is highly unlikely, she wrote, noting that the pizza restaurant’s logo had been in use since April 2011.

The Star-Ledger quoted Boardwalk Pizza owners Skip Parratt and his brother-in-law Paul DiMatteo as saying that the suit was “hysterical” and “ridiculous,” given the fact that their Florida location is 1,300 miles away from the Garden State Parkway that it’s impossible for people to confuse the two enterprises.

An attorney representing the Turnpike Authority disputed the restaurant’s claims noting that the Garden State Parkway features a number of service areas that include restaurants that serve pizza. “Consumers who encounter your client’s mark as used in connection with its restaurant services will mistakenly assume that your client’s use of the mark is authorized by NJTA and/or that the food items served at your client’s restaurant are associated with the food served at the restaurants located in the services areas on the Garden State Parkway,” Peter Nussbaum said. The Garden State Parkway logo has been in use since 1956.

Do you think there’s a likelihood of confusion?

nj state parkway


New gTLDs Launched/Announced

 Donuts Sunrises

Registry operator Donuts has announced details of its next TLDs to launch into Sunrise as follows:

New gTLD Sunrise Opens Sunrise Closes Sunrise Type Early Access Program (EAP) Day 1 General Availability
.DEALS 22-Jul-14 20-Sep-14 End Date Sunrise (not first-come, first-served) 24-Sep-14 01-Oct-14
.CITY 29-Jul-14 27-Sep-14 End Date Sunrise (not first-come, first-served) 01-Oct-14 08-Oct-14


Donuts TLDs now available in German and Chinese

Donuts are now offering IDNs (Internationalized Domain Names) in German and Chinese characters. All Donuts-operated TLDs currently in the marketplace, as well as those entering the marketplace through August, are now capable of accepting domain name registrations in the following five scripts:

  • German
  • Chinese
  • French
  • Spanish
  • English

Please note that there will not be an additional Sunrise period for those TLDs already launched.

The full launch schedule for Donuts’ new gTLDs can be found at:

United TLD (Rightside Registry) – .ATTORNEY and .LAWYER

Registry operator United TLD Holdco, Ltd. has announced that the next of its new gTLDs to launch into Sunrise will be .ATTORNEY and .LAWYER, as follows:

Sunrise Opens Sunrise Closes Sunrise Type Early Access Program (EAP) Day 1 Early Access Program (EAP) closes General Availability
29-Jul-14 27-Sep-14 End Date Sunrise (not first-come, first-served) 01-Oct-14 08-Oct-14 08-Oct-14

 All phases open and close at 17:00 UTC.

During the Sunrise Phase, trademark rights holders may register their domain names provided that the term applied for is in the Trademark Clearinghouse (TMCH), with multiple applications for the same domain resulting in an auction. The initial term of registration for a domain is one year. [click to continue…]


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July 21, 2014

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July 16, 2014

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Trademarks Rule the Football World

July 14, 2014

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Nike Was The World’s Most Counterfeited Brand In 2013

July 9, 2014

Tweet Nike was the world’s most counterfeited brand in 2013, the second Illicit Trade Report of the World Customs Organization (WCO) reveals. The ranking is based on the number of customs seizures filed in 2013 and shows that the footwear and apparel giant came out on top with 1,123 cases, replacing the first place holder […]

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Tyler Perry Claims Victory In “What Would Jesus Do” Trademark Row

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Tweet The USPTO has put an end to a six-year trademark battle over the “What Would Jesus Do” phrase, declaring media mogul Tyler Perry the owner of the saying, rather than reality TV star Kim “Poprah” Kearney, according to The Hollywood Reporter. The roots of the English phrase can be traced back to 1896, and […]

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