Rubik’s Cube Trademark Challenge Dismissed

by T+B Blog Team on November 25, 2014

The General Court of the European Union yesterday dismissed a claim by German manufacturer Simba Toys GmbH to cancel the Rubik’s Cube trademark. Simba had applied to the Office for Harmonization in the Internal Market in 2006 for the cancellation of the three-dimensional trademark claiming that it was solely a “technical solution” which can be protected only by patent, not by trademark.

The EU Court ruled that the black lines that are part of the Rubik’s Cube structure “are not even suggestive of any technical function.” Neither the black lines nor the cube’s grid-like structure play a role in the cube’s rotating functionality, which is enabled by an internal mechanism. The ruling is significant since the main patent for the cube lapsed a few years ago, according to Seven Towns, the company that manages its intellectual property.

Originally known as the “Magic Cube,” the puzzle was invented in 1974by Hungarian Ernő Rubik, a Hungarian sculptor and professor of architecture. Today, about 350 million of them have been sold around the world.

Did you know there are 43 quintillion ways to scramble the cube?

Check out these world records for solving the puzzle —including people who can do it one-handed and even blindfolded!


DC Comics Claims Valencia’s Bat Infringes Batman Trademark

by T+B Blog Team on November 24, 2014

DC Comics has filed a complaint with the Office for Harmonization in the Internal Market against Spanish football club Valencia CF claiming that its use of a bat on its crest (pictured below) constitutes trademark infringement.

The bat has been used on the city of Valencia’s crest since the 13th century when a bat, as legend goes, landed on the flag of James I as he re-took Valencia from the Moors. The football club has used the bat in various iterations since 1919. The DC Comics hero first arrived on the scene in 1939.

Who do you think is going to be the winner in this match?


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Wawa Convenience Stores Sues Florida Restaurant for Trademark Infringement

November 20, 2014

Tweet Wawa, the American convenience store chain, is suing a Florida restaurant called Wawa Curry Taste of India for “violating its rights to the name.” The restaurant’s owner, Yogi Patel, says the restaurant’s name comes from a Gujerati phrase meaning “good job” or “congratulations.” The lawsuit claims that the restaurant’s use of the Wawa name […]

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Beware Counterfeit Ads in Your Holiday Shopping Frenzy

November 18, 2014

Tweet Nearly 25% of 1,000 fashion and luxury goods ads on Facebook turned out to be for counterfeit products, including Ray Ban sunglasses, Louis Vuitton bags, and Ralph Lauren polo shirts, according to a new study by two cybersecurity researchers reported on Mashable. Although the ads and their URLs may look legitimate, be aware that […]

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NgTLD Update: New Domain Block Debuts, New TLD Launches & More

November 17, 2014

Tweet Here is a round-up of the latest new gTLD news: You may be interested to learn that one the biggest registry operators, Minds + Machines, will launch its own “MPML,” for Minds + Machines’ Protected Marks List. As with Donuts and Rightside Registry’s DPML blocks, MPML will provide brand owners with the opportunity to […]

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Germany Pushes U.S. Out of Top Spot in Nation Brands Index

November 17, 2014

Tweet After five consecutive years in the #1 spot, the United States fell to second place behind Germany in this year’s Anholt-GfK Nation Brands Index. Thanks to its FIFA World Cup win this year, and the country’s economic and political leadership in Europe, Germany has the best national brand image in the world. It last […]

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Canadian Court Denies Review of “Obscene” Trademark

November 13, 2014

Tweet First there’s Susan Fiedler, a Vancouver jewelry designer who began making “F**k Cancer” bracelets back in 2008 after she was diagnosed with non-Hodgkins lymphoma. Then there’s Yael Cohen, who founded the “F Cancer” organization in 2009 after her mother was diagnosed with breast cancer, and then joined forces with another fundraising organization called “F**k […]

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Major 2014 Logo Changes: Have You Spotted Any of These?

November 12, 2014

Tweet Business Insider writes about the changes that have been made to several major companies’ logos that you may not have even noticed yet. Among them are Viagra, which changed its packaging in Russia to include a very prominently vertical “A” in its name. Next time you fly on Southwest Airlines you might feel a […]

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Brand Marketing Trends: What’s Ahead for 2015?

November 10, 2014

Tweet Where does the time go? 2015 is fast upon us and marketing pundits have started publishing those Top 5, Top 10, Top 20, and Top Everything You Ever Need to Know lists about brand marketing trends for the new year. First up is “Top 5 Social Media Trends for Brands to Watch in 2015” […]

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Sportscaster Registers Trademarks for “Onions!” and “With a Kiss”

November 6, 2014

Tweet Basketball fans have known American sportscaster Bill Raftery and his familiar catchphrases for decades. Now Raftery’s registered trademarks for two of his famous sayings—“Onions!” and “With a kiss.” If you’re wondering what “Onions!” has to do with basketball, here’s the answer, as explained to ESPN by Raftery’s longtime broadcast partner, Ian Eagle: “So Kevin […]

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