The 20 Top Brands on Twitter

by T+B Blog Team on May 23, 2013

Is Twitter itself the most-followed brand on Twitter?

According to recent Twitter Counter stats, the answer is “yes,” but … only if you add together the stats for Twitter and Twitter en español. The Top 20 Brands on Twitter list ranks YouTube at #1 and Instagram in second place, followed by Twitter and Twitter en español (@twitter_es) positioned at #3 and #4.

The Top 20 list included several news outlets, including CNN with two top rankings — CNN Breaking News (@cnnbrk) at #5 and CNN (@CNN) at #9. The New York Times (@nytimes) followed at #10, with BBC Breaking News (@BBCBreaking) joining the list at #18 and NBC News Digital’s Breaking News (@BreakingNews) at #19.

Sports made several appearances on the list, including two soccer teams: FC Barcelona (@FCBarcelona) ranked #8 ahead of #13 Real Madrid C.F. (@realmadrid).

Take a look at the 20 Top Brands on Twitter and check out the longer list of brands ranked on the Fan Page List — does anything surprise you?

1. YouTube (@YouTube) 27,991,069 followers

2. Instagram (@instagram) 20,009,527

3. Twitter (@twitter) 19,023,515

4. Twitter en español (@twitter_es) 12,168,549

5. CNN Breaking News (@cnnbrk) 11,814,174

6. UberSocial (@ubersocial) 10,259,674

7. TwitPic (@twitpic) 8,968,790

8. FC Barcelona (@FCBarcelona) 8,960,624

9. CNN (@cnn) 8,758,585

10. The New York Times (@nytimes) 8,407,710

11. Facebook (@Facebook) 8,137,665

12. MTV (@MTV) 8,217,872

13. Real Madrid F.C. (@realmadrid) 7,745,348

14. NBA (@NBA) 7,154,172

15. ESPN (@espn) 6,522,835

16. Funny Or Die (@funnyordie) 6,166,681

17. A Googler (@google) 5,962,192

18. BBC Breaking News (@BBCBreaking) 5,925,879

19. Breaking News (@BreakingNews) 5,729,947

20. Twitcam (@twitcam) 5,440,130

YouTubeInstagram

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Social Gaming Company Zynga Claims Family of “With Friends” Trademarks

by T+B Blog Team on May 22, 2013

You might be a Words With Friends player, or perhaps a Chess With Friends fan, or maybe you just started playing a new game called Running With Friends. Did you know the same social gaming company, Zynga Inc., owns them all?

According to its website, Zynga has “more than 240 million monthly active users playing its games” on a number of different platforms, including Facebook, Google Android, and Google+, among others. Besides the games mentioned above, the company publishes several other games that incorporate the phrase “with friends” including Scramble With Friends, Hanging With Friends, Matching With Friends, Gems With Friends, and Games With Friends.

Now Zynga is demanding that dating website, CupidWithFriends, change its name, claiming that it infringes on its “with friends” family of trademarks. Zynga’s cease and desist letter (the full text is on TechCrunch) requests a name change by May 24.

CupidwithFriends was built by Apartment 7, whose co-founder, Jared Tame, told TechCrunch he has “no plans to change the name of the product.” Tame said, ”At the end of the day, we’re busy trying to innovate in the dating space and dealing with Zynga would be a major distraction to us. I think they should be more focused on innovating rather than targeting month-old startups like us.”

Here’s a copy of Zynga’s “with friends” design mark registration from the Corsearch platform:

Zynga

Do you see a likelihood of confusion?

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Is Your Brand Using Pinterest?

May 17, 2013

Tweet Let’s talk about Pinterest and brands. Not surprisingly, 70% of brand engagement on Pinterest, the social scrapbooking website, is being driven by users, rather than by brands’ own Pinterest accounts, according to a new study conducted by Digitas and Curalate. Nearly 10 million pins, repins, comments, likes, and keywords were analyzed in the study, [...]

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Apple Wins Trademark Suit Over Use of “iBooks”

May 14, 2013

Tweet A trademark lawsuit brought by a small publishing house against Apple over the use of the term “iBooks” has been dismissed in U.S. District court. The suit, filed by J.T. Colby and Co. in June 2011, claimed ownership of the “ibooks” trademark when it purchased the assets of Byron Preiss, a company which had [...]

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Introducing Corsearch’s New Trademark Clearinghouse Filing Services

May 8, 2013

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Facebook Settles Trademark Dispute with Timelines, Inc.

May 7, 2013

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Will We See You at INTA?

May 3, 2013

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Another Apple Store Knock-Off

May 2, 2013

Tweet You might remember our post about the lookalike Apple Store in China – the one with the very familiar-looking stainless steel décor and spiral staircase? Well, now thanks to Laughing Squid, we’ve read about yet another fake Apple store … in Myanmar. Only this time, the store is identified with a sign that says [...]

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“Edge” Trademarks Cancelled

April 30, 2013

Tweet Let’s travel back to 2010, T+B’s first year, when we wrote about Edge Games, Inc. owner Tim Langdell and his claims to the word “Edge” in several video games — including The Edge, Cutting Edge, Gamer’s Edge, and more. At that time, Langdell unsuccessfully went after Electronic Arts to try and stop the company’s [...]

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Celebrate World Intellectual Property Day 2013 Tomorrow!

April 25, 2013

Tweet Every April 26th — the day on which the World Intellectual Property Organization (WIPO) Convention came into force in 1970 — is World Intellectual Property Day. Designated as a day to promote discussion about the role of IP, this year’s theme is Creativity: The Next Generation to celebrate the contributions “made by innovators and [...]

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